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  Jones is the new ambassador for children's charity Camp Quality NZ, a not for profit volunteer organisation dedicated to bringing fun, hope and happiness to the lives of children living with cancer and their families. He hit the ground running with a week full of events for
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Jones says his new role came through good friend and fellow rugby league personality, ‘The Mad Butcher’, Peter Leitch. "Peter sort of recommended me to Camp Quality, he works with them as well," he says. It is a different role than what he is used to, but Jones loves the thought of coming face to face with people off the field, rather than trying to evade people on it. "Helping children who suffer from cancer, is a great opportunity to be a part of," he says. "I'm really looking forward to this role and having a run around with some of the kids. It'll make a nice change from getting whacked around by big props and second rowers."
Jones is the father of a young family, and acknowledges the risk of cancer affects everyone. "I don't know what the kids go through but how they deal with it is amazing, and I want to help them and their families. "Camp Quality makes a huge difference to those children and families affected by cancer. It is an honour to be a part of that." Camp Quality NZ chairman Jim Grierson says it is a pleasure to welcome a person of Jones' stature to the Camp Quality family. He believes Jones has "already adopted the role of ambassador with the same dedication he has demonstrated in his very successful rugby league career." During Camp "Each year at a cost of more than $500,000 we deliver, through the commitment of our 500 volunteers and willing helpers, fun programmes for children living with cancer," Grierson says. "There is nothing more humbling than seeing the great big smiles on their faces at our various activities." An estimated 150 young New Zealanders are diagnosed with cancer each year. Camp Quality believes in the power of fun to help these children and their families overcome the challenges associated with facing cancer. Grierson says, "the goal is to provide the campers with fun and comradeship combined with achievable challenges to encourage them to focus on the positive aspects of their lives." The ever humble Jones plans to attend as many camps as possible, to introduce himself to children and their families. "It is a great opportunity to help out," he says, a modest statement given the amount of smiles he is about to create.
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Camp Quality strives to provide a safe and secure environment for the young campers. They are treated to one-on-one support and organised activities from highly trained volunteers.